Do you own a Blu-ray player? Will it be the last format you ever need? Probably not. Fox Filmed Entertainment chief of technology Hanno Basse says “if there’s going to be another evolution of physical media, it absolutely has to be integrated with our digital strategy.”
But the digital platform Ultraviolet, hasn’t been fully embraced and “there’s not a lot of understanding behind it,” says SVP of Warner Bros Digital, Justin Herz.
3D, Higher resolutions and more interactivity have all been techniques use to increase user engagement with filmed entertainment. But how do you pull the Youtube generation away from quick, consumable, free content and back to a traditional media experience? Video games, social media and the endless timesuck that is the internet, makes it seemingly impossible to compete for disposable entertainment time.
4K televisions have 4 times the resolution of current HDTVs – but will that really be enough to draw consumers away from the other distractions? Is it to soon to ask consumers to spend money upgrading their media systems once again?
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source: Home Media